Super User Best Practices

Ideas for EnableMe:

  • establish desirable access to exclusive spaces for very active users → e.g. specific group membership? influence on planning events, etc.?

    • Initial super users, group of Kenya and India super users on forum, Emma coordinates Kenya and are paid by Steve

    • Concrete tasks for the super users as extended team members: finding X amount of people to join and answering Y amount of questions from the translated ones

  • offering workshops that you get access to when being a super user → EnableMe specific, trying to make them more competent users and more skilled as individual benefit at the same time

    • Second degree super users who refer people

  • competitions with specific prizes? → only temporary but could promote initial involvement and fraction stays

    • win users through participation

    • potentially build up for super users to establish categories for winning, be part of jury, etc.?

    • build competition around activity on the community

    • India DIY project - invite the top 100 to post by themselves on the forum as part of the competition winning / feel of reach and part of the prize

  • offering certificates for volunteering → could be combined with competition for limited certificates, would also require a way to actually track individual user participation (and could incentivize quantity over quality)

    • Relevant for students, once a first level base of super users is present (Kenya)

    • Then build up a competition / hackathon / question and answer campaign with competitive character on feeding questions and answers onto the forum and provide prizes and for ones interested participation volunteering certificates

Options for later to consider, not optimal for EnableMe

  • establish rankings, make badges more specific → could potentially be too complicated, especially if we are catering to different disability groups (keeping it simple as preferential)

    • super user badge/ranking goes along with certain rights and responsibilities?

    • be transparent about super user ranking and process of selection, availability of roles, etc.

 

Stage

Strategy

Information Source

Stage

Strategy

Information Source

Motivating people to join

  • offer online opportunities → roles, certificates, etc.

  • offer online services → workshops, webinars, etc.

  • make it seem more exclusive than it really is → create an application process

  • actively recruit people who are active in reviewing disability services (e.g. with a blog, influencers, etc.

https://swiftkickhq.com/how-to-engage-your-super-users/

https://tribe.so/blog/the-secret-sauce-for-identifying-your-online-community-super-users/

https://www.forbes.com/sites/forbesnonprofitcouncil/2018/06/26/the-five-steps-to-building-a-community-for-your-nonprofit/?sh=5300bd725878

 

Motivating people to engage

  • offer online opportunities → official (and limited) roles, certificates, etc.

  • establish rankings

  • give specific instructions and set expectations

Motivating people to stay

  • feeling part of a community

    • hosting events

    • incorporating feedback in a tangible way

  • offering information and education (knowledge and skills)

  • feeling validated → investment in their skills and exclusive access to information, services and opportunities; crediting individuals for ideas, contributions, etc.

Motivating people to promote

  • incentives for telling people

    • financial, prizes, etc. → competitions?

    • rights, access to services, etc.

    • responsibility when having a super user ranking