Jamba, Bulgaria

Run2Gether Awareness Campaign: Sports charity community event (annual since 2018)

Presentation: https://drive.google.com/file/d/1qUfpPkjLaToJWPBZbR1MzSDWbosS0Pz-/view?usp=sharing

Campaign itself

• running in couples (pwd+pwnd) - togetherness is in focus

• run of a 5km, an opportunity to connect, get out of home and do sth healthy together, while being together and raising awareness

• Strong communication campaign beforehand and around it; use the event as a focal point for communication campaigns

• Biggest charity run in Bulgaria - fundraising funds to open the first community center for pwds in Bulgaria

  • Free of charge for pwds, children, elderly people

  • Corporates and runners pay a support package
    
    

• Awareness campaign

  Open

  

  Credits to Jamba, Bulgaria

  • Clear topic and goals of the campaign

    • Field, e.g. sports

    • Aim: awareness & fundraising for a concrete cause (e.g. the community center)

  • Doing something with clear impact - reach as many stakeholders as possible

  • Strategy on how to disseminate the information to all stakeholders, build up the network of stakeholders

  • Right supporters and sponsors: in-kind support (e.g. media outlet, F&B)

  • Community of leaders and ambassadors

    • Influencers pwds from the field (e.g. sports)

    • Successful public figures from the country, well recognized and with a positive public image who stand behind the → active participation in the activities is key

  • Media strategy

    • Tipp: Reach the local ad agency, pitch the project, ask if they are willing to support for free (Benefits for them: CSR, potentially can apply for different awards)

  • Time planning

    • Bare minimum: first year - 2 months, 4 people; more time is recommended and big network to tap-in existed before. Currently: 30 people organisation team.

    • After the blueprint is created, it is easier to replicate and slightly adapt the format accordingl

  • Covid restrictions:

    • What did you do with Covid restrictions? 2020 postponed for 3 months (May to September) - everyone joined along, having a smaller event, it is possible to run virtually, without coming to the big stadium (with an App)

EnableIndia #Mission 1000 started 2018

• Presentation: https://drive.google.com/file/d/1l6RFSL3snFz_WbxHFIfxwL9a8zyCBD6-/view?usp=sharing

• https://www.enableacademy.org/Mission1000/

• livelihood with dignity creation

• Open

  

• Companies start their own campaign to become part of the collective

• Multiple organizations/ Stakeholders are part of the campaign (25 companies, 25 NGOs, pwds and their families)

• Set of events and activities: Impact videos, joining events, coffee calls etc.

• Regular Emailers with updates and celebrating (small) successes (e.g. 1 job interview) across the network

• Using successful candidates as multipliers, speaking about their successes

• https://www.linkedin.com/company/mission-1000/

• Signing Event to begin the campaign

• Merchandise products (bags) as recognition, posters, badges for achievements etc.

• Using web banners

EnableMe Switzerland

Presentation: https://docs.google.com/presentation/d/1HjoJB_ddtM0L7koDR17PiaP7Eon06qRs/edit#slide=id.g10d57cb3d9a_0_0

• Campaign to empower others (Together We Grow)

• Taking up the personal questions of members of the EnableMe CH community

• Implemented by Board member, photographer and art directress - mostly for free

• Showing authentic pictures with own questions and experiences

• Launch Communication

  • Connect media releases to Dec. 3

  • Difficulty to measure campaign success

• The persons portrayed: any member; the questions are daily questions from the community

• Continuation

  • Questions from the community are posted on social media on a weekly basis within the same template to foster the connection communication - community

Biggest Learnings & What to keep

• Most crucial: Building the collective

• Taking people along all the way of the campaign - communicating the passion, idea, vision from beginning to end - becoming “our” campaign

• Always work with the network that is close to multiply the effect

• Having very clear what the campaign is about and communicating this to all

• Support and people

• Have enough time to organize!

  • Build up a team around the campaign

Utilizing the platform

What can we do together? How to build up awareness around the platform?

• Multiply one campaign, or program around the world (e.g. Project Discovery) so that the team comes together. Use one brand to multiply across the world. Optimally have a launch across the world

  • Ex. in a different field with student-focus: https://climathon.climate-kic.org/

• High degree of continuity of the campaigns - start and continue the campaign