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Ideas for EnableMe:

  • establish desirable access to exclusive spaces for very active users → e.g. specific group membership? influence on planning events, etc.?

    • Initial super users, group of Kenya and India super users on forum, Emma coordinates Kenya and are paid by Steve

    • Concrete tasks for the super users as extended team members: finding X amount of people to join and answering Y amount of questions from the translated ones

  • offering workshops that you get access to when being a super user → EnableMe specific, trying to make them more competent users and more skilled as individual benefit at the same time

    • Second degree super users who refer people

  • competitions with specific prizes? → only temporary but could promote initial involvement and fraction stays

    • win users through participation

    • potentially build up for super users to establish categories for winning, be part of jury, etc.?

    • build competition around activity on the community

    • India DIY project - invite the top 100 to post by themselves on the forum as part of the competition winning / feel of reach and part of the prize

  • offering certificates for volunteering → could be combined with competition for limited certificates, would also require a way to actually track individual user participation (and could incentivize quantity over quality)

    • Relevant for students, once a first level base of super users is present (Kenya)

    • Then build up a competition / hackathon / question and answer campaign with competitive character and provide prizes and for ones interested participation volunteering certificates

Options for later to consider, not optimal for EnableMe

  • establish rankings, make badges more specific → could potentially be too complicated, especially if we are catering to different disability groups (keeping it simple as preferential)

    • super user badge/ranking goes along with certain rights and responsibilities?

    • be transparent about super user ranking and process of selection, availability of roles, etc.

Stage

Strategy

Information Source

Motivating people to join

  • offer online opportunities → roles, certificates, etc.

  • offer online services → workshops, webinars, etc.

  • make it seem more exclusive than it really is → create an application process

  • actively recruit people who are active in reviewing disability services (e.g. with a blog, influencers, etc.

https://swiftkickhq.com/how-to-engage-your-super-users/

https://tribe.so/blog/the-secret-sauce-for-identifying-your-online-community-super-users/

https://www.forbes.com/sites/forbesnonprofitcouncil/2018/06/26/the-five-steps-to-building-a-community-for-your-nonprofit/?sh=5300bd725878

https://www.forbes.com/sites/forbesnonprofitcouncil/2017/10/17/nine-ways-nonprofits-can-increase-community-engagement/?sh=23f0209b7799

Motivating people to engage

  • offer online opportunities → official (and limited) roles, certificates, etc.

  • establish rankings

  • give specific instructions and set expectations

https://www.forbes.com/sites/forbesnonprofitcouncil/2017/10/17/nine-ways-nonprofits-can-increase-community-engagement/?sh=23f0209b7799

https://swiftkickhq.com/how-to-engage-your-super-users/

Motivating people to stay

  • feeling part of a community

    • hosting events

    • incorporating feedback in a tangible way

  • offering information and education (knowledge and skills)

  • feeling validated → investment in their skills and exclusive access to information, services and opportunities; crediting individuals for ideas, contributions, etc.

https://www.feverbee.com/superusers/motivations/

https://www.forbes.com/sites/forbesnonprofitcouncil/2017/10/17/nine-ways-nonprofits-can-increase-community-engagement/?sh=23f0209b7799

Motivating people to promote

  • incentives for telling people

    • financial, prizes, etc. → competitions?

    • rights, access to services, etc.

    • responsibility when having a super user ranking

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