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Ideas for EnableMe:

  • offering certificates for volunteering → could be combined with competition for limited certificates, would also require a way to actually track individual user participation (and could incentivize quantity over quality)

  • establish desirable access to exclusive spaces for very active users → e.g. specific group membership? influence on planning events, etc.?

  • offering workshops that you get access to when being a super user → EnableMe specific, trying to make them more competent users and more skilled as individual benefit at the same time

  • establish rankings, make badges more specific → could potentially be too complicated, especially if we are catering to different disability groups (keeping it simple as preferential)

  • competitions with specific prizes? → only temporary but could promote initial involvement and fraction stays

Stage

Strategy

Information Source

Motivating people to join

  • offer online opportunities → roles, certificates, etc.

  • offer online services → workshops, webinars, etc.

  • make it seem more exclusive than it really is → create an application process

  • actively recruit people who are active in reviewing disability services (e.g. with a blog, influencers, etc.)

https://swiftkickhq.com/how-to-engage-your-super-users/

https://tribe.so/blog/the-secret-sauce-for-identifying-your-online-community-super-users/

https://www.forbes.com/sites/forbesnonprofitcouncil/2018/06/26/the-five-steps-to-building-a-community-for-your-nonprofit/?sh=5300bd725878

https://www.forbes.com/sites/forbesnonprofitcouncil/2017/10/17/nine-ways-nonprofits-can-increase-community-engagement/?sh=23f0209b7799

Motivating people to engage

  • offer online opportunities → official (and limited) roles, certificates, etc.

  • establish rankings

  • give specific instructions and set expectations

https://www.forbes.com/sites/forbesnonprofitcouncil/2017/10/17/nine-ways-nonprofits-can-increase-community-engagement/?sh=23f0209b7799

https://swiftkickhq.com/how-to-engage-your-super-users/

Motivating people to stay

  • feeling part of a community

  • offering information and education (knowledge and skills)

  • feeling validated → investment in their skills and exclusive access to information, services and opportunities; crediting individuals for ideas, contributions, etc.

https://www.feverbee.com/superusers/motivations/

https://www.forbes.com/sites/forbesnonprofitcouncil/2017/10/17/nine-ways-nonprofits-can-increase-community-engagement/?sh=23f0209b7799

Motivating people to promote

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