Stage | Strategy | Information Source |
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Motivating people to join | offer online opportunities → roles, certificates, etc. offer online services → workshops, webinars, etc. make it seem more exclusive than it really is → create an application process actively recruit people who are active in reviewing disability services (e.g. with a blog, influencers, etc.)
| https://swiftkickhq.com/how-to-engage-your-super-users/ https://tribe.so/blog/the-secret-sauce-for-identifying-your-online-community-super-users/ https://www.forbes.com/sites/forbesnonprofitcouncil/2018/06/26/the-five-steps-to-building-a-community-for-your-nonprofit/?sh=5300bd725878 https://www.forbes.com/sites/forbesnonprofitcouncil/2017/10/17/nine-ways-nonprofits-can-increase-community-engagement/?sh=23f0209b7799 |
Motivating people to engage | offer online opportunities → official (and limited) roles, certificates, etc. establish rankings give specific instructions and set expectations
| https://www.forbes.com/sites/forbesnonprofitcouncil/2017/10/17/nine-ways-nonprofits-can-increase-community-engagement/?sh=23f0209b7799 https://swiftkickhq.com/how-to-engage-your-super-users/ |
Motivating people to stay | feeling part of a community offering information and education (knowledge and skills) feeling validated → investment in their skills and exclusive access to information, services and opportunities; crediting individuals for ideas, contributions, etc.
| https://www.feverbee.com/superusers/motivations/ https://www.forbes.com/sites/forbesnonprofitcouncil/2017/10/17/nine-ways-nonprofits-can-increase-community-engagement/?sh=23f0209b7799 |
Motivating people to promote | | |