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To reach many new followers, the big bang media strategy is a strong one.
Selected and relevant local media is engaged to create a big bang.
However, there is a difference between outreach and engagement: through the media work initial insight and awareness about the community is gathered, but to join and engage a combination of the other strategies is needed.
Identify the a community a leader, a person who can galvanize the community and build the capacity of that person (give a position to develop the community in advance)
Icon from the disability sector - DIY solution challenge
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Welcome section: drive the user journey from the start and create a welcome space for the new users to start their community experience from.
Orientation video and storyboard: Create a short video or storyboard to showcase the most important stops for the new user. (in the making)
Orientation documentation: Create an overview guide with a step-by-step explanation on what can be found where and how the forum operates. Example 🇩🇪🇨🇭:
https://enableme-development.atlassian.net/l/c/sc1qu2bDDIY challenge: Create an early on challenge to bring around competition, engagement and create content on the community for a little reward.
- Try to foresee the challenges of the users and beware of multiple ways to submit the videos (i.e. via EnableMe, via email or Whatsapp)Tools: different types of posts that are meant to keep people inside the community (ex. updates thread or intro thread stickies, progress threads), you may want to try these.
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Persona: break down into a persona
We created different target audiences on Facebook Business Manager, and we showed each target audience 2-4 creatives with a call-to-action (ex. visit website), then we see which audience-creative combo was most engaged. Can run it as short as a week with a 150€ budget
The test can see what about EnableMe the audience would find most interesting (ex. the forum has an international connection, exclusive information or events like expert Q&As)
Focus on what segment is most active - how did you do the texting in particular?
Live sessions - you can create a live session on instagram to introduce the organisation and make the session interactive even if there are only a few people.
Get the big shots: find individuals with a bigger reach on SoMe that support the same mission as the organisation. A lot of individuals like to support what is important to them so with some research, you'll be able to find the right people to work with.
Also fun: initiative, not always asking for something.
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