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• What would be of service to you if you would come to our community? Similar topics are discussed here.

• What would you need at work? What is the common ground? Offer information and discussions around the common ground. 

Engage the early community members

Two-fold approach:

1. Identify a leader from the community a leader, a person who can galvanize galvanise the community and build the capacity of that person (give a position on the forum to develop the community in advance)

2. Icon Find an icon from the disability sector and bring them onboard to collaborate and share about the community - example, DIY solution challenge

Forum good practices

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1. Welcome section: drive the user journey from the start and create a welcome space for the new users to start their community experience from.

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2. Orientation video and storyboard: Create a short video or storyboard to showcase the most important stops for the new user. (in the making)

3. Orientation documentation: Create an overview guide with a step-by-step explanation on what can be found where and how the forum operates. Example 🇩🇪🇨🇭:
   https://enableme-development.atlassian.net/l/c/sc1qu2bD

4. DIY challenge: Create an early on challenge to bring around competition, engagement and create content on the community for a little reward.
   

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   - Try to foresee the challenges of the users and beware of multiple ways to submit the videos (i.e. via EnableMe, via email or Whatsapp)

5. Tools: different types of posts that are meant to keep people inside the community (ex. updates thread or intro thread stickies, progress threads), you may want to try these.

Social media good practices

• Persona: break down into a persona

  • We created different target audiences on Facebook Business Manager, and we showed each target audience 2-4 creatives with a call-to-action (ex. visit website), then we see which audience-creative combo was most engaged. Can run it as short as a week with a 150€ budget 

  • The test can see what about EnableMe the audience would find most interesting (ex. the forum has an international connection, exclusive information or events like expert Q&As)

• Focus on what segment is most active - how did you do the texting in particular?

• Live sessions - you can create a live session on instagram to introduce the organisation and make the session interactive even if there are only a few people.

• Get the big shots: find individuals with a bigger reach on SoMe that support the same mission as the organisation. A lot of individuals like to support what is important to them so with some research, you'll be able to find the right people to work with.

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• Also fun: initiative, not always asking for something.